If you can’t dedicate time to be active, then stop here. “It’s perfectly fine to be a redditor with a website, it’s not okay to be a website with a reddit account.” I mean - you would enjoy Reddit… even if you didn’t have something to promote. By that, I don’t mean you have to literally transform into Snoo. To see success, you have to become a Redditor. You can’t pretend to like Reddit for the sake of it. This may be cliche advice - but the real key to success in using the community content promotion technique is adding value to the group wayyyyyyy before you even begin promoting.Īnd this is especially true if you want to succeed on Reddit. How To Succeed On Reddit If you can’t be active, Reddit isn’t for you Then, I’ll share a case study where I’ve put these principles into action. In this post, I’ll first outline my Reddit approach: what I think is essential to being able to drive traffic from Reddit. For example, here’s Devesh’s comment when I outlined this in a Google Doc: These upvote counts can be impressive to marketers that don’t know how to do this on Reddit. I’ve recently used the same principles (which I’ll be sharing with you) to do the exact same for a new blog post about Instagram that I’ve written. This was from my work at my previous startup, where I had to promote articles that talked about back health and ergonomics. Here are some of the results I’ve achieved while posting on Reddit: Not once, not twice, but multiple times for two different startups. That’s why they think Reddit is bad for traffic.īut I’ll say this: it IS entirely possible for you to get lots of high-quality traffic while adding tons of value to the Reddit community… if you do it right.Īnd I’ve done it. And the truth is, most marketers crash and burn even before they begin. But like every joke, there is some truth to it. Look at this simple chart of the journey of a marketer on Reddit: “Redditors aren’t the type of people who would buy”Īfter all, Reddit is a site with a reputation of destroying self-serving marketers. “They’re going to roast me and I’ll get banned” Yet… most marketers are afraid of Reddit.ĭespite its huge traffic potential, marketers stay away. Reddit has a huge and active user base - which makes it ideal for Grow and Convert’s community content promotion technique.
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